Web Design, User Experience, B2C
AMAG Automobil- und Motoren AG is a Swiss car importer and dealer of various brands like Audi, Volkswagen, Skoda and Seat. The idea behind the project "AMAG – Moments on the road" was to build a website driven by user generated content. Users had the opportunity to publish their best moments from road trips and journeys by uploading personal photos and short quotes.
The challenge of designing "Moments on the road" was creating a modern and fresh website that directly speaks to its target group - people who love to travel by car or motorcycle and live a mobile lifestyle. The website allowed users to share stories about road trips, adding their own footage from Instagram. The best story was selected by AMAG and the winner was rewarded with a new car.